On "Spoiling"

A note on the word, and what I mean by it

The word "spoiled" usually has a bad connotation to it. It's used for kids who throw tantrums and are overindulged, entitled, ungrateful and “spoiled rotten.” There’s the stereotype of a kid who gets everything and appreciates nothing. It can also be about food: milk spoils, fruit spoils, leftovers spoil, meaning they’ve gone bad or they’re expired. There's even the concept of a "spoiler alert," where someone ruins an ending or outcome of a show or movie. Basically, in almost every context, to spoil something means to ruin it.

So when people hear "The Spoiled Pet Club," I can understand their image of a bratty dog in a stroller eating a T-bone steak, who was somehow ruined by love.

But thats not what I mean, because a spoiled pet doesn't get ruined. It's actually the opposite. The pets who get spoiled aren't negatively affected by it. They're calmer, more secure, and more themselves because they know they're loved and they don't have to question it.

This brand is for them and for the people who don't mind giving them the world.